The IVYinc GlobalXchange brought together entrepreneurs and influencers from 6 different countries for an event that focused on mentorship and empowerment through service and social change. As Creative Director, I was tasked with creating a dynamic branding package that conveyed strength, creativity and togetherness while leading a team of creatives scattered around the globe in different time zones. We created social media graphics and content, promotional and day-of event videos and assets, and the crown jewel takeaway item of the event, The GlobalXchange Booklet. Featuring guest speakers Ivy McGregor, Oprah Winfrey, Tyler Perry, and JD Jakes, the event was streamed by over 30,000 people.
