Career Day for the Soul is a conference and event cultivated by a community of BIPOC professionals to allow a safe space for reflection, and provide attendees with the resources and connections to chart an intentional career path forward. They needed a new look to elevate the brand, one that focuses on passion, purpose, and impact. Together, we crafted a new identity, blending elements of Soul from the original branding with the fresh and clean feel of the new. We created a new logo, as well as digital and printed marketing assets, including promotional flyers and videos and large format layout graphics. The new branding was also used on the new Career Day for the Soul Website. This was complemented with a refreshing color palette that expresses Agility, Momentum, Joy, Peace, Focus, and Serenity.
