Griot Creole Fusion Restaurant Branding
I recently helped Griot Creole Fusion, a restaurant coming to Houston, Texas, shape their branding and visual identity. In western African culture the Griot is a storyteller or musician tasked with preserving history through oration. They are the guardians of family knowledge and connect the present with the past… at the roots.
I centered this logo around the Acacia Tree which symbolizes continued resilience and enduring strength in African cultures. The roughed edges of the text reflect the bark of the Acacia tree and the complexity of life and experiences a Griot protects.
The Griot Color Palette consists of six earthy and muted tones, creating a natural and warm aesthetic. Its purpose is to provide a vintage feel, while evoking warmth, nature, and timeless elegance.
